Rainbow rally – terms of Purchase

Hi, Alex here, I am so excited that you are planning to take part in my FREE 3 day challenge, The Rainbow Rally. Before you sign up the challenge, there a few things you need to know about what you are signing up too, what you can expect and the support you will get from me. Please read the terms below and if you have any questions once you’ve finished please do not hesitate to get in touch and I would be happy to chat further. 

I see you, I hear you and I am there for you,


The terms and conditions set out below apply to your sign up to, “The Rainbow Rally Challenge” offered by Beyond the Binary LTD. Please read them carefully as they affect your rights and liabilities under law and set out the terms under which Beyond the Binary LTD or business, provide services to you, ‘The Rainbow Rally Challenge.’  These terms are subject to any rights you have under consumer law to which we are bound to and which cannot be waived.

Course Outline

The Rainbow Rally Challenge is a free 3-day challenge, with a 30 minute free masterclass on day 4 which gives you quick wins, knowledge and awareness to help elevate and grow your authentic and inclusive culture for the LGBTQIA+ community.  

Challenge Specifics

Following successful sign up to the challenge you will receive access to a private Facebook group where LIVE challenges will be set every day for accountability, intentions and getting visible. 

The challenges will be your responsibility to implement into your business or/and community and to help you make your next logical steps for LGBTQIA+ inclusion. 

This has been created to give people the space to lean in and to have the direct support of starting the journey of LGBTQIA+ inclusion without feeling stressed or over whelmed.

This challenge has been created from other bundle learnings Beyond the Binary has tried and tested with individuals who are over the age of 18 and from various different backgrounds. In working through the challenge, they have been able to have greater understanding and enhance their 

confidence for awareness around the LGBTQIA+ community. 

This is a personal challenge for you to complete entirely at your own speed over 3 days. For best results it is recommended that you under-take each challenge separately and allow for a short period of reflection in between each challenge using the community in the Facebook group for support, reassurance and feedback. 

Whilst all those who have worked with Beyond the Binary LTD to date have achieved the desired results, it is not possible to provide any guarantees that you will experience any specific results. Failure to complete the challenges, will limit your ability to benefit from the information provided and will significantly limit any results. The challenge is not bespoke and includes general advice should you feel that you need additional support, such as 1:1 business consultancy, bespoke training packages or 60 minute 1:1 Queer Query Hour support, that can be provided separately. 

During the challenge there will be sensitive information and lived experiences shared by Alex to give you full resonates, knowledge and awareness of LGBTQIA+ inclusivity.  This information could be upsetting, stressful or emotional for the cohort.  We advocate that you keep yourselves safe and only use what you feel your limits are.  If at any point you feel you need additional support surrounding the sensitive topics, we advise you seek external support for mental wellbeing and intervention. 

It is not intended that you will finish the challenge with a complete and detailed inclusivity plan. The Rainbow Rally Challenge provides strategies and methods to help you enhance your awareness and knowledge, because as we know inclusion isn’t a destination it is an adventure. It is your individual responsibility to apply what is shared and taught in the challenge to your personal circumstances both during the challenge and afterwards. Each individual is unique and their starting position and commitment to the challenge is unique to them. The aim is that following completion of the challenge you will have new information and awareness to have: 

  • Remove stress or overwhelm of where to start in your inclusion journey. 
  • Giving you quick inclusive practices to action straight away 
  • Building your knowledge and awareness of LGBTQIA+ inclusive culture and ways to grow profitability and reinvestment. 
  • Scaling your audience reach and engagement by gaining confidence to shout about being an inclusive business and community.

Please be aware that the challenge is delivered entirely in English and no translations are provided for videos or text.

Payment Terms

The challenge is completely FREE.  However, at the end of the challenge week Beyond the Binary LTD will be sharing a new programme they are launching for you to purchase and their other paid services and products. 


The aim for this challenge is that you should be able to access the challenge at ease.  Should you require any technical support in respect of accessing the Facebook group, challenge or zoom links then we are happy to help you to get up and running. Please email beyond-the-binary@outlook.com and you will receive a reply between Monday – Wednesday from 9:00am until 17:00pm BST or Thursday 9:00am – 13:00pm BST we aim to respond to you within two hours if you email during those hours.  We will have our own tech guru working with Beyond the Binary LTD during the programme to give you the quickest and most efficient way. 

During the challenge you will have access to a Facebook Group which is specifically for The Rainbow Rally challenge.  No one outside of the challenge and Beyond the Binary’s team will be invited into the group.  

This group will be active and noisy, so if you need to mute or only have specific notifications, please feel free to do this. Everything will be shared, delivered and accessible in this group.  

Challenge streaming, check ins and reminders will be shared throughout the challenge and you will have a community of people that are on the same journey as you for support, reassurance and to champion you through this journey.  

Alex will be active in this group for feedback, questions/queries but there also be a few more eyes to make sure everyone’s voices are being heard and responded to in up to 24 hours. 

we will be having a 30 minute free masterclass on day 4 LIVE on zoom which will be giving you an extra training session around what the impact are for having an actively inclusive culture. The masterclass have been structured into the challenge strategically for you to have the best access to Alex.  This session will be shared with you on email and via the Facebook group. 

Beyond the Binary prides themselves on making sure this challenge is the most accessible for everyone’s needs.  When signing up you will be asked about accessible requests, this is to make sure 

that if there is anything you need from us we can support you as best as possible, to relieve any worry or stress.  

Once you have finished going through the challenge, you may wish to work with us further. I am an LGBTQIA+ inclusion consultant, trainer and public speaker that works with business owners and community leaders elevate, grow and expand so that they can have authenticity and inclusivity embedded into their culture. If you would be interested in hearing how we can work together further then get in touch email beyond-the-binary@outlook.com.  Please be aware that additional charges will apply to any one to one coaching provided. 

If you’re not looking to work together just yet but you’d love to hear more then come and say hi on Instagram beyondthebinary4.

Privacy and Confidentiality

Your privacy and protection of your personal data is important to us.  We will keep your personal data confidential and will never share it with unconnected third parties. Your payment information will be processed by a secure third-party processor. We will be provided with your email address, name, pronouns, and business name but never be provided with your financial information. 

Please be aware that some training sessions may be recorded, and your name and image/video may be captured. The recordings of the training will be kept and made available for marketing purposes. If you provide or share any information within the live session about yourself or your business that information will be shared within the group. Should you not wish to be recorded please ensure that if you attend any training your camera is switched off and your name field is changed to “Attendee” with your initial and pronouns so that support can still be offered but no personal identifiable information will be captured. 

We want to make as much noise as we can during the challenge for our strategy to do this our social media manager will be capturing your feedback, pictures and all the work you are doing to create your LGBTQIA+ inclusive culture. They will be screenshotting and sharing on Beyond the Binary’s social media channels. Our social media manager will be sharing tags of Beyond the Binary/Alex Jay Lynam across our platforms. If this is something you should not wish to take part in please share this directly with beyond-the-binary@outlook.com, so this can be accommodated for you.  When joining the Facebook group will be asked to provide your social media handles, if you do not wish to do this, please leave blank.  

For more detail on how we manage your data you can view my/our privacy policy. 

Refunds and Cancellation 

This is a free challenge so no refunds will be needed. 

If you wish to cancel your sign up, this can be done with no liability or cancellation fees. 

Intellectual Property 

You will be provided with challenge materials. At all times, even following sign up, the intellectual property rights and copyright connected with those materials remain us Beyond the Binary LTD.  You have the right to use the materials as learning tools, but you are not permitted to duplicate, imitate or provide copies to third parties whether for free or as part of a sale.  There will no rights given for downloading or re sharing the content.  The challenge content will not be for life time access, the content will be removed from your use on a date that is shared by Beyond the Binary.  Once the content has been removed you will not be able to access unless purchasing services and products from Beyond the Binary LTD. 

Feedback and Complaints

If you have any feedback about the challenge, please do share it with us. It is always great to receive words of praise and also helpful to get constructive comments. We really hope that you love this challenge as much as we do, but if you would like to make a complaint this should be made to made in writing to beyond-the-binary@outlook.com subject ‘challenge complaint.’ 


Throughout the challenge The Rainbow Rally will be available by email Monday to Wednesday 8:00am – 18:00pm BST, Thursday 9:00am – 13:00pm BST and Friday 17:00pm – 18:00pm BST, Alex will respond as soon as possible and within 48 hours during the hours stated. 

We intend to rely on the written terms set out in these terms and conditions in respect of the challenge delivered to you. These written terms shall constitute the entire agreement between us.

If any provision or part-provision of these terms and conditions is or becomes invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision or part-provision shall be deemed deleted. Any such modification or deletion shall not affect the validity and enforceability of the rest of these terms and conditions.

These Terms are governed by the laws of England & Wales. The Courts of England & Wales have exclusive jurisdiction over any matter and proceedings arising out of your purchase of the course.


Additional Challenge Terms 

The Rainbow Rally Challenge  Outline

The Rainbow Rally Challenge is a 3-day free challenge with a 30 minute free masterclass ‘Diversity Drive’ on day 4. Which provides support, awareness and skills to help you have an LGBTQIA+ authentic and inclusive culture for your customers, clients and employees. 

Challenge Specifics

Throughout the 3-day challenge and 30 minute masterclass you will leave with:

  • Confidence to shout about your inclusive message as a business owner. 
  • More visibility with having an authentic and inclusive culture to increase profitability.
  • Widening your audience so that more people can reach your services and products. 
  • Gaining a community of people that are on the same journey to have inclusivity at the heart of their culture for accountability, support, and championing. 
  • Information, fun, and easily accessible content with an approachable, nurturing, and gentle approach.  
  • Building visibly and actively inclusive business, which is 35% more likely to be profitable in our business with 71% of reinvestment coming from LGBTQIA+ customers.  

Group session ‘Diversity Drive’.

The group session will be led exclusively by Alex. 

Each person will have signed up individually to the masterclass for group session access. 

The masterclass will take place on the 4th day of the challenge and will be up to 40 minutes long. Unless there are unforeseen circumstances, the group session will be rearranged with 24 hours’ notice given to the attendees. 

During the group session, you will be led through training and awareness surrounding the impact of LGBTQIA+ inclusivity as a business owner or/and community leader.  The session is free and will be shared with people outside of the Facebook Group for further engagement and reach. At the end of the masterclass Alex will be sharing their new programme launch and other services people can purchase to continue their journey of LGBTQIA+ inclusivity. 

Feedback and communication 

During the challenge the team will be actively responding to any comments and suggestions made to give you as much support and guidance as possible.  This will be communicated to you in up to 24 hours by one of the Beyond the Binary Facebook management team. 

In the event you are needing private communication in significant circumstances please use the email beyond-the-binary@outlook.com subject ‘Communication concern’ and this will be responded to in up to 48 hours.  If an email is sent with feedback, ideas or accountability this will not be responded too as this is what the Facebook group will be used for. 

Queer Query Hour

If during the challenge you still feel you need 1-2-1 support from Alex directly.  We offer our Queer Query Hour which is an additional payment of £145.00.

This can be purchased through the Calendly link here: https://calendly.com/beyondthebinary/queerqueryhour

Queer Query Hours are client based led, with your own agenda of questions, knowledge building and developing documentation that is specific to your business or community.  This 60-minute session is for you to get the thing you need doing done or to have your next logical steps mapped out with Alex. 

Private Facebook Group

You will have access to a private Facebook group for the running of the challenge. The intention of the Facebook group is to provide a community support network and enhance the challenge experience.  The challenge  is built around the Facebook group being the hub of activity for you to have everything you need in one place without the overwhelm of needing multiply platforms. 

This space is for everyone to feel safe and heard around the work they are doing for growing their LGBTQIA+ inclusive messaging so respect, validation and compassion is compulsory.  If there is any discrimination, abuse or hate towards anyone or the team in the Facebook group they will be removed immediately and will not be invited back into the challenge. 

During the challenge the group is intended to have a lot of activity for making sure everyone is working through the challenge at their own pace with the support and community they need. 


It is always requested that your behaviour towards others is polite, respectful, and compassionate, we will not be held responsible for the behaviour or actions of any other course participant. Should 

your behaviour be deemed offensive or inappropriate we reserve the right to remove you from the challenge with immediate effect. 

Beyond the Binary prides themselves on inclusion, diversity, and equality for everyone to be seen and heard unapologetically as they are.  We commit ourselves into making sure everyone has their voices heard and they are respected during this challenge.  If any of the team see transphobia, discrimination, harmful or hateful behaviour towards any of the attendees or team they will be removed from the challenge.   We believe that asking questions out of curiosity and to learn is a positive way to get things right for themselves, business, and community, we very much invite this throughout but if questions are offence, ignorance or are with the intentions to cause harm this will not be tolerant. 


It is the intention that The Rainbow Rally Challenge, will run for 3 days consecutively, with a 30-minute masterclass. Should an unforeseen reason arise which causes a challenge or live session to be postponed it will be scheduled at the earliest convivence and communicated as quickly as possible to the attendees.  All sessions will have taken place within 4 days from the start of the challenge and the content will be available 1 week after the final session, after the 1 week has cleared the content will be removed, the Facebook group will be closed, and the attendees will no longer have the access to the content. 

The challenge will not guarantee that all outcomes for the individuals signing up, will be met straight away as inclusion takes time and patience to implement and embed into our culture.  The challenge is a stepping stone into your inclusion journey with love, compassion and without feeling it is a mountain to climb.  Beyond the Binary works hard at creating an approach, nurturing and supportive environment for everyone to feel like they can get things wrong, so that they can get things right – this challenge has been created to allow as many people as possible to lean in and to become more visible.  At the end of the challenge Beyond the Binary will be sharing with you all their new programme launch and other ways you can work with Alex to purchase so that you can continue on your journey. 

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